Every four years, after the Olympic Games, the cards are reshuffled and new exciting events are added. 2024 will see an especially bold move in Olympic sailing, with the introduction of a new category, the Mixed Two Person Offshore Keelboat.
ICARUS Sports was assigned by the L30 Class, a candidate for the new Olympic equipment, to cover the 2020 EUROSAF L30 European Championship, one of the first international sailing events after the pandemic induced cancellations. The championship off Marseille, the Olympic sailing venue of 2024, is a great opportunity to show the media potential this new event and class have to offer. ICARUS Sports will provide daily highlights, interviews with athletes as well as stakeholders and produce a documentary showcasing the L30 Class. With its TV magazines ‘Inside Sailing’ and ‘Sailing to Tokyo’, the latter being the only magazine dedicated to Olympic sailing, ICARUS Sports is uniquely positioned as a leader in promoting the sport and in bringing it to a global audience.
A lot of sailing is happening in long-distance races so the new category seems a natural addition to the Olympics, representing sailing in all its many aspects. However, offshore racing is a different sport entirely, a test of endurance and navigation which requires a different skill set than sailing around the marks. The Olympic Games is the pinnacle event for all sailors and offshore sailing will bring back stars and big names onto the Olympic stage.
Once the Olympic equipment has been decided, boats will be provided to the competitors from 15 qualified nations to make sure they are strictly the same. A few shortlisted classes have made their mark already and the L30 class, the brainchild of Olympic 49er silver medalist Rodion Luka, is certainly one of them. State of the art, with carbon spars and double rudders, the L30 is lightweight, responsive, seaworthy and easy to transport and to be splashed. It has been an early favourite among sailors in the new category, helped by a strictly one-design fleet that is readily available for charter.
“We are honoured the L30 Class has teamed up with ICARUS Sports to highlight the class and the new event. The aim is to show what the boat is capable of, bring the action to the audience of ICARUS Sports´ TV magazines and ultimately aid the L30 in becoming the choice as equipment for Paris 2024”, says Christoph Stadler, ICARUS Sports´ Business Development Manager.
Rodion Luka, CEO of L30 One Design LLC added: “I know ICARUS Sports as one of the best media production companies and we are very excited to get them on board for the EUROSAF L30 Class European Championship. We look forward to our followers seeing the real action of our sport at the future Olympic venue. It gives us a good chance to show the world the versatility of the L30 Class by delivering a high-quality inshore championship in Marseille, followed by a double-handed offshore event in Genoa”.
Photo Credits: SSI/Stefano Robotti